One of the main issues identified by our client was that influencers had to manage too many different tools for their campaigns, leading to wasted time and reduced efficiency. To address this problem, the app needed to centralize all the necessary features for managing partnerships, allowing influencers to handle contracts, communications, sponsored posts, and performance reports in one place.

Our client approached us with a well-defined concept for a new application aimed at improving collaboration between influencers and brands. My primary goal in this project was to bring the customer’s vision to life in a very short timeframe while ensuring we met their expectations and delivered a high-quality product.

To achieve this, I focused on creating the branding, user flow, content, and user interface (UI) of the app. We began with a comprehensive brief that provided valuable insights into the target users and the influencer business model. This foundational understanding was crucial for shaping a user-centric design that effectively addressed the challenges influencers face.

To ensure the project evolved in the right direction, we held weekly meetings to discuss feedback, enrich the design, and make necessary adjustments. This collaborative approach not only kept the client engaged but also facilitated rapid iterations on ideas, leading to a more refined final product.